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PROPHARMA SHOPPER MARKETING

Educate, Engage, Enable.

70% of brand selections are made in-store (Grocery Manufacturers Association, 2007). ProPharma Shopper Marketing offers integrated marketing that educates and engages consumers pre-shop to drive consumption and interacts with the customer at the shelf to enable pull-through.

 
Pre-Shop Activation  Direct Mail (Education, Samples, Coupons, etc.) and/or Digital (Email Campaign)  Influencer or Consumer Targeting  Customized consumer databases developed around key demographics  Access to all HCPs, DDS, and Veterinarians

Pre-Shop Activation

  • Direct Mail (Education, Samples, Coupons, etc.) and/or Digital (Email Campaign)

    • Influencer or Consumer Targeting

    • Customized consumer databases developed around key demographics

 
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In-Store Promotions

  • We deliver creative in-store promotions designed to Stop, Hold, Disrupt and Engage the consumer at shelf

    • 2-Dimensional 

    • 3-Dimensional

    • Distractive

    • Interactive

    • Collective

  • Benefits: consumer trial, brand switching, increased sales, halo effect and enhanced consumer shopping experience

 
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In-Store Seminar Series

  • In-store education provides a value add that build brands loyalty and consumer community

  • Strengthens relationships with retail partners by driving in-store foot traffic to grow basket size

 
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Retail Promotions

  • Click and Collect 

    • Targeted sampling through tailored programs.

    • Strategic consumer targeting based on buying habits and purchasing behavior

  • E-Commerce

    • Tailored sampling through retailer’s online marketplace

    • Strategic consumer targeting based on e-commerce buying habits and purchasing behavior

 
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Event Marketing

  • Sampling and education at select events

  • Customized event booths including creative and event sourcing

  • Tailored hiring to meet the brand and organizational needs